Join us for the Walker Forum

I Have My Journey Map. Now What?

Journey mapping has become an essential ingredient for CX teams, and many companies have caught on by conducting engaging workshops chock-full of great ideas. However, many have learned the hard way that the most difficult aspect of journey mapping is putting those ideas to work. This session will focus on what happens after the workshop. We’ll feature several clients that are putting journey maps to use in their companies – the successes, the challenges, and the work involved to make the most of mapping your customers’ journeys.


Sara Brandon
Sara Brandon
Director Customer Experience and Communication
Neighborhood Health Plan of Rhode Island
Jay Makowski
Jay Makowski
Director of Retail Experience Delivery
Associated Bank
Wendy Reeves
Wendy Reeves
Senior Marketing Specialist
Steve Walker
Steve Walker, Moderator
Chairman and CEO